Marketing and Sales

Directed by David Ratchford, President with
Mike Wallace, Vice President of Sales & Marketing
Jay Hibbard, Vice President of Sales & Marketing

Spectrum's traditional core competency is marketing and sales. Our marketing philosophy is grounded in market education and cultivation, constituency building, and networking processes. Using a consultative approach, Spectrum markets by using lead generation activities, creative planning, product positioning, intensive training, and comprehensive reporting. Through corporate leadership, supportive services, and a unique team structure, Spectrum provides exceptional marketing and sales results.

Spectrum provides the following marketing and sales consulting and management services:

• Implementation of the Marketing Plan
  
• Development of organizational structure for the marketing team
  
• Recruiting, hiring, and training all marketing personnel
  
• Provides corporate and on-site marketing support
  
• Develops performance and incentive evaluations and measurements
  
• Develops and coordinates all promotional marketing campaign materials and services
  
• Creates an effective marketing environment
  
• Develops multi-level lead generation activities
  
• Develops specific public relations and advertising campaigns
  
• Develops marketing policies and procedures
  
• Develops the Priority Market Campaigns and Expression of Interest Programs
  
• Develops a Future Residency Program
  
• Provides comprehensive on-site and group sales training for all marketing personnel
  
• Institutes and maintains a marketing lead tracking software system
  
• Develops marketing reporting systems
  
• Coordinates options and custom features program
  

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Contact Spectrum 704-865-6300