Marketing and Sales

Directed by David Ratchford with Mike Wallace and Jay Hibbard as Team Leaders

Spectrum's traditional core competency is marketing and sales. Our marketing philosophy is grounded in market education and cultivation, constituency building, and networking processes. Using a consultative approach, Spectrum markets by using lead generation activities, creative planning, product positioning, intensive training, and comprehensive reporting. Through corporate leadership, supportive services, and a unique team structure, Spectrum provides exceptional marketing and sales results.

Spectrum provides the following marketing and sales consulting and management services:

• Implementation of the Marketing Plan
  
• Development of organizational structure for the marketing team
  
• Recruiting, hiring, and training all marketing personnel
  
• Provides corporate and on-site marketing support
  
• Develops performance and incentive evaluations and measurements
  
• Develops and coordinates all promotional marketing campaign materials and services
  
• Creates an effective marketing environment
  
• Develops multi-level lead generation activities
  
• Develops specific public relations and advertising campaigns
  
• Develops marketing policies and procedures
  
• Develops the Priority Market Campaigns and Expression of Interest Programs
  
• Develops a Future Residency Program
  
• Provides comprehensive on-site and group sales training for all marketing personnel
  
• Institutes and maintains a marketing lead tracking software system
  
• Develops marketing reporting systems
  
• Coordinates options and custom features program
  

Contact Spectrum 704-865-6300