Research

Directed by Michael Starke

Market research is especially important in today's fast-pace, changing society. It provides a foundation for making thoughtful, accurate, and timely decisions about your community's position. It provides statistical data and a realistic approach to your market, community, competitors, current residents, and future residents. Conducting thorough research will provide you with the objective information needed to make decisions, changes, and progress to meet the demands and desires of the new senior consumer. Market research also illustrates the macro and micro environments affecting your community, while providing you with a greater understanding of the changing market. Market research will allow your community to remain current on industry trends and keep you well-prepared for the future.

With 27 years of experience successfully marketing and selling to seniors, Spectrum is uniquely qualified to interpret the needs and desires of the present and future market. Our Marketing Research Division offers all the tools necessary for clear decision-making.

Spectrum provides both primary and secondary research including:

• Market Analysis
  
• Market Feasibility Study
  
• Primary Market Definition
  
• Demographic Analysis
  
• Competitive Analysis
  
• Internal Review of Community
  
• Calculation of Penetration Rates
  

We also offer a full complement of consumer research in the form of focus groups, written surveys and telephone surveys. To assist in ongoing marketing and sales efforts, we also provide:

• Marketing plan and budget development
  
• Marketing and sales audits of existing marketing departments
  
• Telephone and written surveys
  
• Lost lead or prospect surveys
  
• Waiting list surveys
  
• Resident satisfaction surveys
  
• Future resident surveys
  
• Mystery shopping
  
• Focus groups
  

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Contact Spectrum 704-865-6300