Spectrum's Recommended Reading

Order any of these books by going to www.amazon.com

Selling and Marketing

  • Future Marketing: Targeting Seniors, Boomers and Generations X and Y, Joe Marconi
  • Managing the Non-Profit Organization, Peter F. Drucker
  • Selling the Invisible, Harry Beckwith
  • The Invisible Touch, Harry Beckwith
  • Conceptual Selling, Robert B. Miller and Stephen E. Heiman with Tad Tuleja
  • Selling Dreams- How To Make Any Product Irresistible, Gian Luigi and Longinotti Buitoni
  • How to Create, Win and Dominate Markets, Philip Kotler
  • Ziglar on Selling, Zig Ziglar
  • Leadership is an Act or Leadership Jazz, Max DePree

Generations

  • The Age Wave, Ken Dychtwald, PhD and Joe Flower
  • Social Forces in Later Life, Atchley
  • Generations, Strauss and Howe
  • Old Books, Rare Friends, Leona Rostenberg and Madeleine Stern

The Retirement Industry

  • Serving the Ageless Market, David B. Wolfe
  • America's 100 Best Places to Retire, Richard L. Fox
  • Developing Retirement Communities, Paul Gordon
  • Contemporary Long Term Care magazine
  • Nursing Homes- Long Term Care Management magazine
  • American Demographics periodical magazine
  • AASHA publications www.aasha.org (AAHSA Resource Guide- an online catalog)
  • Building a Positive Image: A Public Relations Handbook for Aging Service Providers, Arthur M. Smith

Leadership

  • The 21 Irrefutable Laws of Leadership, John C. Maxwell, forward by Zig Ziglar
  • Servant Leadership, Robert K. Greenleaf
  • Blown to Bits: How the New Economics of Information Transforms Strategy, Philip Evans and Thomas S. Wurster
  • Jesus/CEO- Using Ancient Wisdom for Visionary Leadership, Laurie Beth Jones
  • Stewardship, Peter Block
  • Synchronicity-The Inner Path of Leadership, Joseph Jaworski
  • The Paradox of Success, John R. O'Neil
  • Discovering the Soul of Service, Leonard L. Berry

Association and Info Links